InboundWriter is a web-based software designed to optimize content you create based on your goals. Their basic plan lets you optimize up to four documents a month for free, including press releases, product descriptions, home page text or articles for article marketing. Monthly plans for a small fee allow for more documents per month to be optimized, along with additional features.

You begin by telling InboundWriter what you are writing about with a few terms specific to your topic. InboundWriter then researches the words you provided through several hundred websites, including search engines and social media sites to provide further recommendations. After InboundWriter has "researched" your topic and has a better understanding, it will provide you with a list of relevant terms. The terms come with a "Document Score", similar to a gas gauge that moves in real-time to show your progress on optimizing your content for search engines and social media. While you write, InboundWriter offers recommendations to improve your content for optimization. The higher your Document Score, the more likely your content will be found. 

The next time you need to write content, take InboundWriter for a spin. Sign up for a free account to better reach your audience and improve your content optimization.

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.