An e-newsletter is likely a key part of your online marketing strategy. Building your subscription list can sometimes be challenging. To encourage customers to subscribe to your newsletter, we recommend that you do the following:

• If you don’t already have a sign-up page with an invitation, we recommend you write a brief and compelling description of your newsletter.
• Make sure that you display the following information wherever your customers have the chance to opt-in to your mailing list: how often you send a newsletter, what kinds of information readers could expect to receive in your newsletter, and a specific and convincing reason to sign up.
• Make your emailing/unsubscribe policy very clear to potential readers.

A short pitch can be all it takes to fill your customers in. Being upfront with these details not only helps “sell” your newsletter -- it can also help build the trust that will turn your customers into long-term subscribers.

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.