Whether you are a service-based or product-based business, we recommend that you update your website to emphasize your gift giving option(s) this holiday season. This can pique the interest of current customers, including those who might not have considered your site as a source of a gift idea.

If you currently offer gift certificates, now is the time to bring that messaging to the forefront of your site. You may want to feature a link to your gift certificates in a sitewide banner, as a slide in your slideshow, as an announcement on your homepage, or elsewhere, depending on how your site is designed.

If you donÍt offer gift certificates, or as an additional marketing strategy, you may want to create a gift guide ( see our Marketing Bite ñGet a Head Start on Holiday Marketingî for more on this topic) or offer a holiday discount on products or services you think would make good gifts.

Each recipient of a gift from your business is a potential new customer, meaning that marketing your gift-giving options can have twice the impact as other marketing campaigns.

For other ideas and tips on holiday marketing, please visit our Holiday Ecommerce Guide.

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.