Putting a little time into SEO (search engine optimization) at regular intervals can pay real dividends. If you have limited time or funds to devote to online marketing, we recommend using this basic process to improve, or maintain, your SEO success:

1. Keep a list of your ten most critical keyword phrases. These are the phrases that you would like your target customers to type into Google or Bing and have your site come up on the first page.
2. Every six months, search for these phrases, assess where your site shows up in the search results, and mark down the results. (If your business has changed or you have added new product lines, you might need to adjust your list.)
3. If you see a decline for any particular phrases, assess what changes you can make to your target webpages on your site or consult with an expert.

We have put together a list of SEO instructions to help you with optimizing your site:

Using MightyMerchant to Optimize Your Site for Search Engines

The web is constantly evolving -- keeping an eye on your search engine success can help you make the necessary changes to preserve or increase your website traffic.

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.