With the introduction of Pinterest to the social media market, the phrase “pin it” has taken on a whole new meaning. Pinterest allows users to upload, save, sort and manage images (or “pins”) and other media (such as videos) through their collections (“pinboards” or “boards”). Boards are themed so they can be easily organized, categorized, and discovered by other users.

Since its inception just three years ago, Pinterest has racked up 48.7 million users. In fact, Pinterest is used more often for product discovery and shopping inspiration than Facebook: 69% of online consumers have found an item that they’ve purchased (or wanted to purchase) through Pinterest, compared to 40% of online consumers who visited Facebook.  

Is Pinterest right for your business? Start by perusing accounts with products similar to yours to get an idea of how they use it. If you feel that it may be useful for your business, get a business-specific account and start pinning! It’s free, easy-to-use, and one more way to promote your business through social media. Read our full article, Sign Up for a Pinterest Business Account, to learn more.

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