Many businesses have a group of Facebook fans, and another group of people that receive email newsletters and promotions.

When looking at your business, do these groups include the same people?  Would you like your Facebook fans to also receive your emails?

The easiest way to find out who is receiving what is by simply asking them. Use your Facebook page to ask your fans if they receive your company's emails. Provide instant sign up information to those that are interested and aren't already receiving them. To stir interest in your Facebook fans, include teasers of your email newsletters so they can see what they are missing. Expanding your Facebook fan base and email readership (and ensuring that your customers are a part of both) can make a big difference in the reach of your marketing efforts. 

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.