The best place to learn about Google Search is straight from the source. Here is a 32 minute video of a talk given just last month (March 2016) by one of Google’s lead engineers, Paul Haahr.

https://www.youtube.com/watch?v=iJPu4vHETXw

So many of our customers struggle to understand what is important about SEO, and typically a state of confusion leads to a lack of action.

We recommend that you study this presentation closely as the information shared by Google’s engineer will give you great insight into what factors Google considers important when evaluating web pages.

Based on the information in the video, these are the steps we recommend that site owners take:

Go through your site, page-by-page on a mobile device (the mobile part is hugely important) and ask yourself if each page on your site clearly presents high-quality and relevant information related to a small set of specific keyword phrases. Then, we suggest that you enter some of your mission-critical phrases into Google Search and study the pages that do come up at the top. See if you can determine what makes those pages high-quality and relevant for your particular keyword phrases.

Your challenge is to figure out how to create many individual pages with high-quality and relevant information. If you have trouble coming up with an answer, let us know. Maybe we can help!

Note: We thank our customer Marvin for the pointer to this video.

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