Search Marketing

• What to do with (Not Provided) in Analytics
  Any business keeping a close eye on their Google Analytics account to track their website's data may have noticed...
• Checking Your Percentage of Mobile Users
  By: Michael Stearns Knowing what percentage of your users are accessing your site via a mobile device is important...
• Prepare Your Site for the Upcoming Google Penguin Update
  By: Jessica Chestnut April 2013 marked one year since the “birth” of the Google Penguin, which is the code...
• Tips for Page Title Optimization
  By: Michael Stearns On-Site Search Engine Optimization is a key task that needs to be done for any successful...
• What to know about Google Hummingbird
  By: Kehl Van Winkle At the end of September Google announced a major search algorithm update, called Hummingbird. Hummingbird is...
• Top 10 Ways To Make This Holiday Shopping Season A Success
  Online shopping continues to rise. Every year, billions of dollars are spent by online holiday shoppers, and the numbers...
• Create or Claim Your Local Business Listings
  A recent article on Search Engine Land looks at some mobile and local search statistics. According to the data,...
• SEO Through FAQ, Glossaries and Links Pages
  By Vanessa Salvia Many websites that utilize FAQs (frequently asked questions) include the obvious ones like shipping or return...
• What Google Says About Search Engine Optimization Services
  This article gives some tips about how to evaluate offers to optimize your site for search engines or how to...
• Google's New +1 Button
  By Vanessa Salvia, 4/27/11 On March 30, Google rolled out a new "+1 Button," which allows users to "like" a...
• Why SEO Is Not An Immediate Fix
  By Vanessa Salvia, 3/15/11 For a small business that is just getting established, spending any amount of money is...
• Understanding and Maximizing Local Search
  By Vanessa Salvia, 8/9/09 There are numerous instances when a person would want to search for businesses in a particular...
• Link Building Strategies
  As you are trying to promote your website, you will be faced with many decisions and a lot of...
• Ranking as Quickly as Possible With a New Site
  By Michael Stearns/Vanessa Salvia  The day your new website launches is an exciting one! You have likely already spent...
• SEO (Search Engine Optimization) Factors
  We often get asked how Google, Bing, and Yahoo decide which sites get listed on top. Ahhh.... if only we...
• Assessing Your Web Marketing Strategy
  There is no better time than now to take a deep look at your search marketing options. A sound...
• Q4 SEM (Search Engine Marketing) Pointers
  Fourth quarter search engine optimization to prep your marketing efforts for holiday shoppers. By Vanessa Salvia You may not think...
• Understanding and Maximizing Local Search
  By Vanessa Salvia, 8/9/09   There are numerous instances when a person would want to search for businesses in a...
• A Comparison of Keyword Research Tools
  By Vanessa Salvia, 9/20/07 There are a number of keyword tracking tools available these days; some are free and some...
• SEO (Search Engine Optimization) For The Holiday Shopping Season
  By Vanessa Salvia, 9/18/07 For retailers, November and December are critical months. Most brick and mortar stores traditionally begin their...