The Latest: Drive Traffic To Your Blog

Many people put a lot of effort into their blog, but lose sight of the reason: to drive traffic back to your main site and acquire clients or leads. Build your blog with the intent of driving traffic.Your website should link to your blog in a prominent place. Add a link to the blog in your website's navigation system (the link to our blog is a button in the top navigation bar) so customers can find it easily. Likewise, your blog should link back to your website.

Write posts that include trackbacks (excerpts with a link back) to other blogs so that other bloggers will notice you. Within the blog, post links to content on your site that people can click to go directly to a product page on your site.

Also, add a link to your blog in your email signature file. And if you publish a newsletter, make sure you have a link to your blog in every issue!