The Latest: Guerrilla Market Research

The concept of guerrilla marketing is based on time, energy and one's imagination rather than a large budget. Typically, guerrilla marketing campaigns are unconventional and target consumers in unexpected places.

Try this to kick-start your own guerrilla marketing campaign: Send personal emails to five random customers.

Ask them to tell you candidly how your customer service is, how the products or services they've ordered are working out for them, and to share with you anything else that might be on their minds. You'll likely get valuable feedback and if nothing else, will probably boost your customer rapport.

When customers feel you are more like a friend, they'll be more likely to return to your site!

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