The Latest: Include a Clear Call to Action on Your Home Page

A Call to Action (CTA) is an essential part of your website that tells your visitors what they should do, whether it's buying a product, downloading a document, contacting you, etc. Have you ever thought about how easy it is to find the CTA on your home page? Check out this week's Marketing Bite (plus an accompanying article) for ways to create a clear and compelling CTA so you visitors to your site will take action.