Ideas for Marketing Your Website
Here are articles with great ideas for marketing your eCommerce business using coupons, holiday marketing, reviews, PCC, and videos.
- Impress Your Customers With Stellar Service
By: Jessica Chestnut The way we do business has changed. More transactions are completed over the phone or online,...
- Poll a Wider Audience With Google Consumer Surveys
By: Jessica Chestnut Google Consumer Surveys (GCS) offers “Custom market research made easy,” with a new spin on the way...
- Create a Compelling Email Blast
By: Jessica Chestnut Email has changed the way we communicate. Whereas the majority of business was conducted by phone, mail,...
- How to Leverage Seller Reviews for More Business
You’ve likely noticed the one-to-five star ratings that appear next to pay-per-click ads, Google Shopping results, and other eCommerce sites....
- Consider if Your Business is Ready for Mobile
By: Jessica Chestnut Have you considered the importance of a mobile-optimized version of your website? Are you missing out...
- Smart Link-Building Practices
Achieving incoming links to your website is one of the best things you can do to increase your site's...
- How Smart Design Can Boost Mobile eCommerce Sales
The right combination of smarts and luck is the path that most often leads to successful businesses. The luck...
- What Is Mobile Development and Optimization All About?
It's a known fact that mobile accessibility (including mobile optimized websites) are an important part of any business, as...
- Eight Tips for Holiday Marketing Success
Holiday seasons mean you'll start seeing more search traffic for seasonal keywords. Promotions and discounts can be a good...
- Switch From Google Product Search to Google Shopping
On May 31, 2012, Google announced a major change to their Product Search service, which they are now calling...
- Update Your Email Mailing Lists
Email mailing lists have become the preferred vehicle for distributing affordable, targeted marketing messages. But because of these assets, email...
- Getting, Using, and Leveraging Reviews Part 1: Getting On-Site Reviews
Customer reviews are one of the most powerful tools for eCommerce and business site owners, as well as one of...
- Getting, Using and Leveraging Reviews Part 2: Third-Party and Off-Site Reviews
In the second part of this review article series,we'll look at sources of the reviews that Google uses and...
- Getting, Using and Leveraging Reviews Part 3: Negative Reviews and Tracking
Getting, Using and Leveraging Reviews Part 3: Negative Reviews and Tracking This is the third in a 3-part series...
- Define Your Business Goals in the New Year
By Vanessa Salvia The online marketplace changes rapidly, and one measure of a business’ strength lies in how quickly...
- Event-Based Marketing: Key Dates For 2013
Plan ahead to send productive marketing messages to your customers based on important events that are taking place this year.
- Holiday Prep Checklist
This time of year, the days seem to fly by. If there’s even a spare minute it is taken...
- Holiday Prep Checklist
This time of year, the days seem to fly by. If there's even a spare minute it is taken...
- Optimizing Your Site For Holiday Shopping Traffic
By Vanessa Salvia, 10/10/11 This is an important topic that we address every year. It’s understandable that with the...
- How to Begin An Email Marketing Campaign
By Vanessa Salvia Email marketing is inexpensive, can help you reach your target audience almost instantly, and allows for...
- Make the Sale With Great Copywriting
We've all got those siren items that call to us in irresistible voices, no matter how many similar items...
- Google Adwords, Landing Pages, and Policy Violations
By Vanessa Salvia Google has a hand in just about every business decision that business owners make these days....
- Bing's New Business Portal
By Vanessa Salvia, 4/28/11 Whenever the topic of search comes up, Google gets the lion's share of the attention. But...
- Utilize Coupons in Your Online and Email Marketing
By Vanessa Salvia, 3/2/11 Coupons are one offline marketing technique that fairly easily transfers to online marketing efforts. People...
- Get To Know Yelp.com
By Vanessa Salvia, 2/7/11 Do you Yelp? Many people do. Yelp.com was founded in 2004 as a site where people...
- Pay-Per-Click (PPC) Marketing Tips
By Mike Brown If you are a do-it-yourselfer and happen to want to give Pay-Per-Click (PPC) Marketing a go for...
- Creating Effective Landing Pages
Creating Effective Landing Pages By Vanessa Salvia, 12/21/08 There are times when you want a visitor to your website to...
- Compete By Being Small
By Vanessa Salvia If you’re considering starting a business, one of the first things you’re going to look at are...
- Holiday Marketing Campaigns Year-Round
By Vanessa Salvia and Michael Stearns If you think holiday marketing begins on Halloween and ends on New Year's Day,...
- What Small Businesses Should Know About Pay Per Click Marketing
By Mike Brown As a small eCommerce business competing for online shopping dollars, there are a plethora of marketing avenues...
