The Latest: Reward The First-Time Customer
A good friend is turning 50, and I wanted a unique birthday present for him. I know that he is a fan of Jack Russell Terriers (he lives with three) so I searched online for Jack Russell related merchandise, and found something I liked on a site that I had never ordered from before.
When my order arrived, I was first pleased at how promptly I had received it-only three days after I placed the order. The second pleasant surprise came in a cellophane baggie packed in with the order. Inside the bag were three candies, a decorative magnetic clothespin with the name of the site painted on it, and a postcard with a code for 15% off my next order.
What a nice surprise for a first-time customer! It does take a little effort to prepare these bonus gifts, and for high volume sites it may not be practical, but it makes a big impression on first-time orders.
A third notable thing is that this site included on the postcard a few words about their blog, Facebook page, and Twitter feed, that they said included lots of hip gift ideas, tasty recipes, music reviews, inspirational quotes, great give-aways, and more.
When you send out an order thank you note, give the customer a little something unexpected, and remember to list your other online activities, such as blog, Facebook, and Twitter wherever you can, especially to first timers.
When my order arrived, I was first pleased at how promptly I had received it-only three days after I placed the order. The second pleasant surprise came in a cellophane baggie packed in with the order. Inside the bag were three candies, a decorative magnetic clothespin with the name of the site painted on it, and a postcard with a code for 15% off my next order.
What a nice surprise for a first-time customer! It does take a little effort to prepare these bonus gifts, and for high volume sites it may not be practical, but it makes a big impression on first-time orders.
A third notable thing is that this site included on the postcard a few words about their blog, Facebook page, and Twitter feed, that they said included lots of hip gift ideas, tasty recipes, music reviews, inspirational quotes, great give-aways, and more.
When you send out an order thank you note, give the customer a little something unexpected, and remember to list your other online activities, such as blog, Facebook, and Twitter wherever you can, especially to first timers.
