The Latest: Set Up A Sales Funnel Chart
What are all the ways that people can enter your website? And once they get there, what can they do?
It probably feels like you know everything about your site because you put so much heart and soul into your business. But when you actually start analyzing the usage of your site, the results may surprise you.
Start by outlining in flow chart format all the ways that people can enter your site and every activity that someone can undertake while on the site. For instance, they may read content in various forms, subscribe to a newsletter, click through to a social media profile, download a free trial, request information, add something to a shopping cart, complete a purchase, or exit the site.
Once you do this, start collecting data (using your Google Analytics, Webmaster Tools, or other monitoring software) to show what people are actually doing on the site. This data will show the weak links--the pages that consistently fails to move people on to the next step--and you can look at what on your site may be beefed up in order to have greater conversion.
Google has a system for setting up conversion funnels and goals, which you can do if you have Google Analytics installed. Visit our support site to learn more.
It probably feels like you know everything about your site because you put so much heart and soul into your business. But when you actually start analyzing the usage of your site, the results may surprise you.
Start by outlining in flow chart format all the ways that people can enter your site and every activity that someone can undertake while on the site. For instance, they may read content in various forms, subscribe to a newsletter, click through to a social media profile, download a free trial, request information, add something to a shopping cart, complete a purchase, or exit the site.
Once you do this, start collecting data (using your Google Analytics, Webmaster Tools, or other monitoring software) to show what people are actually doing on the site. This data will show the weak links--the pages that consistently fails to move people on to the next step--and you can look at what on your site may be beefed up in order to have greater conversion.
Google has a system for setting up conversion funnels and goals, which you can do if you have Google Analytics installed. Visit our support site to learn more.
