The Latest: Site Usability Testing
A quick look online will reveal all kinds of tips and ideas for testing your site's usability and ease of navigation. Some companies even offer a service to analyze these very aspects of your site and provide feedback - useful, but often quite expensive.
Here's an easy and inexpensive way to gauge the appeal, ease of navigation and usability of your site: sit down with a relative or friend who isn't particularly "internet savvy", and simply observe them as they look around your site.
Have them search for an item on your site, make a purchase, and see it through to a completed purchase. Time the process, observe their ease or frustrations in moving around and knowing what to do. Listen to their concerns about whether or not it seems "easy" and "intuitive" or not.
This simple type of website analysis can provide valuable (and actionable) feedback at no cost to you at all!
Here's an easy and inexpensive way to gauge the appeal, ease of navigation and usability of your site: sit down with a relative or friend who isn't particularly "internet savvy", and simply observe them as they look around your site.
Have them search for an item on your site, make a purchase, and see it through to a completed purchase. Time the process, observe their ease or frustrations in moving around and knowing what to do. Listen to their concerns about whether or not it seems "easy" and "intuitive" or not.
This simple type of website analysis can provide valuable (and actionable) feedback at no cost to you at all!
