The Latest: What other people are saying about your business
Whether you are aware of it or not, there are likely conversations going on around the web about your business. It's best if you know and respond to what people are saying, whether they're praising your products or criticizing your service. You can more easily track these online conversations by participating in blogging, social networking, and Twitter. But if you don't, find a tool that notifies you whenever your business name or brands is mentioned on the web.
Monitoring tools such as Google and Yahoo alerts or Monitor This help you monitor keywords or groups of keywords. You can search Twitter posts at search.twitter.com. Many tools are free, some sophisticated tools cost a bit.
When you see a positive blog post or comment, or Facebook post mentioning your business, take the time to thank the person and express pleasure that they were happy with their experience. If you find criticism, let them know you'd like to do whatever you can to make it right.
Here is a simple first step: Go to Google and search for your business name as well as your personal name. Enclose them in quotation marks so Google returns more specific results. You might be surprised by what you find!
Monitoring tools such as Google and Yahoo alerts or Monitor This help you monitor keywords or groups of keywords. You can search Twitter posts at search.twitter.com. Many tools are free, some sophisticated tools cost a bit.
When you see a positive blog post or comment, or Facebook post mentioning your business, take the time to thank the person and express pleasure that they were happy with their experience. If you find criticism, let them know you'd like to do whatever you can to make it right.
Here is a simple first step: Go to Google and search for your business name as well as your personal name. Enclose them in quotation marks so Google returns more specific results. You might be surprised by what you find!
